Training Employees with Engaging Video Content

Investing in video training content for employees offers numerous benefits. Such solutions enhance employees’ learning outcomes and elevate their overall productivity. Let us study some facts first:

• 42% of organizations claim to have generated more income after employing eLearning training solutions for employees. 
• 2 out of 5 Fortune 500 companies use eLearning tools for employees. 
• eLearning tools reduce learning time by 40% to 60% compared to traditional training resources.

While video lectures and presentations have been part of training for decades, video training content has emerged as a critical method for delivering impactful training to employees worldwide.

With so many software solutions in the market, it becomes imperative to trust the best resources to train employees. KITABOO is one of the elite digital textbook platforms that offers efficient and cost-effective video training content for employees in various forms and formats.

Let us now explore various features and benefits of using video training content for employees and how to do so effectively.

Table of Contents:

I. What is Video Training Content for Employees?

II. Top Features of the Best Video Training Content for Employees

• Complements the Organization’s Objective
• Resonates with the Employees
• Uses an Appropriate Format
• Should Be of the Right Length

III. The Advantages of Utilizing Video for Employee Training

• Enhances Engagement and Retention
• Consistency in Delivery
• Flexibility and Scalability
• Cost-Effective Solutions
• Scalability
• Trackable Performance Metrics

IV. How to Create Engaging Video Training Content for Employees

V. Conclusion

Organizations utilize video training content to coordinate, educate, inspire, instruct, and train their employees. Videos have become a powerful resource in the current technological era, where people from all spheres of life can rely on.

Even in employee training, video content sometimes becomes necessary to help employees with tutorials, explanations, knowledge of the latest industry demands, step-by-step instructions, and case studies.

To train employees, such video content facilitates new hires and existing staff in acquiring new knowledge or brushing their existing skills in their respective areas. The content and context of these videos vary and can be customized according to the objectives of the organization, the essence of available training materials, the existing skills gap among employees, and the requirements to train employees.

Video training content can be curated for the following processes within an organization:

• Onboarding new hires
• Coaching or preparing top talents for critical roles
• Quick reference guides
• Product or service training
• Skills development
• Compliance and regulatory training
• General training

Let us delve deeper into understanding some of the top characteristics of effective video training content:

A remarkable training video for employees starts with identifying the organizational objectives and learning outcomes. Before stepping into content creation:

• The video content should carry the essential message the leaders aim to convey.
• It must ensure that every piece of information presented supports the chosen outcome.
• It is best to avoid unnecessary details that may confuse the message.

The second most critical aspect is that the video should match the audience’s needs. It is substantial to familiarize yourself with your audience’s requirements after conducting a thorough investigation rather than making assumptions.

For instance, if the finance department requires training on the latest software, it would be useless to train employees on the requirements of a payroll process. It becomes necessary to equip the employees with the required details that would be useful to all.

In some cases, considering personalizing the video content becomes necessary according to individual or organizational needs.

Selecting the appropriate format is crucial in crafting an effective training video. By offering a variety of formats, organizations can offer diverse and engaging video training content to suit different training needs.

Some common formats include:

• Animated videos that can help simplify complex topics
• Screen recordings for demonstrating applications or workflows
• Talking head videos for delivering personalized messages
• Interactive videos to promote active learning
• Whiteboard animation for explaining and illustrating ideas simply
• Simulation videos to train employees in specialized environments
• Microlearning videos to address specific learning objectives
• Virtual reality videos provide immersive experiences

It is extremely important to curate employee training videos that concisely present information in an understandable manner, avoiding unnecessary jargon. Don’t fall into the trap of considering only the short video lengths.

There are times and situations when longer videos can be effective, provided they are segmented appropriately. Video lengths can vary from 30 seconds to 15 minutes (even more), depending on the exploration of complex topics. Optimizing the video duration is highly recommended to maintain viewer engagement.

Let’s look at some of the significant reasons why video training content should be an integral part of every organization:

Video training stands out for its ability to engage viewers effectively. It surpasses traditional text-based methods with its sensory and interactive elements.

Such features entice learners and result in better engagement and retention. Furthermore, advancements in technology elevate the training experience, thus encouraging continuous learning among employees.

Video training ensures consistency by delivering uniform content. It guarantees that all learners receive the same information, opportunities for exploration, and assessment standards. Video training content can also be personalized to deliver relevant knowledge that eventually enhances training effectiveness.

Video training offers flexibility in content consumption and access, catering to diverse learning preferences and schedules.

Learners can engage with the material through auditory, visual, text-based, and hands-on experiences. Moreover, on-demand accessibility enables employees to choose when, where, and how they engage with training content.

Video training reduces costs associated with traditional training methods, such as trainer fees, stationery costs, travel expenses, etc. By leveraging video, organizations can replicate training efforts internally and make it advantageous for large, geographically dispersed teams. The long-term benefits outweigh the upfront costs.

A single video can be distributed indefinitely, minimizing recurring expenses.

Additionally, video content enables organizations to reach a broader audience without getting restricted by geographical measures. Video training content also allows employees to learn at their own pace and convenience, ultimately improving the quality of their work.

Sophisticated tracking tools enable the assessment of video training sessions. Such measures provide useful insights to leaders for improvement.

Real-time reports and learner feedback facilitate enhancements to training content, ensuring continuous improvement and efficacy.

Now that you’re familiar with the key features and benefits of training videos, it’s time to dive into the process. Here’s a step-by-step guide:

• Step 1 – Define Your Learning Objectives: Identify the specific goals and objectives you want to achieve when curating videos to train employees. These objectives should be specific, measurable, achievable, relevant, and time-bound.
• Step 2 – Choose the Best Software: Let experts and professionals handle video training content for employees. Collaborate with a top-ranking platform like KITABOO, register your business, and explore various professionally designed video ideas and design elements that can enhance engagement. You must ensure that the software is DRM-protected and can offer various interactive features and multimedia content.
• Step 3 – Gather Resources and Outline the Structure: Collect all necessary resources for your training video. The idea is to ensure that the content is engaging and supports the learning objectives. Work on the right flow and content for your training video. This will serve as a visual guide during the production phase and help maintain consistency and clarity.
• Step 4 – Video Creation: Your videos should effectively communicate the training content and engage the audience. You can then use the selected software to edit and generate your training video according to your organizational requirements. To make the video engaging, incorporate visual elements, animations, transitions, and audio effects.
• Step 5 – Download and Share Your Training Video: Choose from multiple sharing options and share the final training video privately or embed it on your website. Download your video in various formats and ensure accessibility for all viewers. Collaborate with team members in real-time, track viewer engagement and performance metrics, and make data-driven improvements.

Undoubtedly, videos are one of the most sought-after resources that are used to train employees. Video training content offers an interactive learning journey and helps employees with inspirational, engaging, and enjoyable experiences.

The aim should be to employ video solutions that are not limited to training but also allow you to design engaging learning materials and stay updated on the latest industry developments.

KITABOO helps organizations within all industries in creating impactful video training content that captivates and educates your employees.

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